Webinar: Must-have UA skills for 2023

Digital Marketing

Insights & Best Practices

User Acquisition

February 23, 2023


min read

User acquisition (UA) for mobile games is evolving at an unprecedented rate. The loss of the Identifier for Advertisers (IDFA), the effects of the COVID-19 pandemic on the market, and advances in programmatic adtech have all contributed to seismic shifts in the landscape. With change comes uncertainty, which is why we assembled a panel of top UA experts to discuss what to expect in the months ahead. 

Mark Avidan is the Director of UA at Zynga, a global leader in interactive entertainment with a portfolio of game franchises that have been downloaded more than 6 billion times on mobile. Antti Paikkala is the Head of Marketing at Small Giant Games, makers of Empires & Puzzles with well over 41 million downloads.

Mark and Antti joined our own Esther Shatz to break it all down, including:

  • Budget and resource reductions
  • Apple’s latest SKAN 4.0 requirements and features
  • New ways to measure activity
  • Answer attendee questions

If you missed it live, catch the full recording here:

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