What is Google Play Featuring?
Google Play featuring is the term that refers to an app being ‘featured’ on the Google Play Store in one of a number of different types of featured apps lists. Google Play suggests apps to visitors to the store via a number of top charts that are algorithm dependent but also via specially curated lists, cherry-picked by the Google Play editorial team. These editorial lists include:
- Featured: selected new apps the Google Play team believe are good
- Staff picks: a rotating selection of apps handpicked by editors
- Editor’s Choice: some of the best android apps of all-time
- Top Developers: apps from some of the best Google Play developers
Why Google Play Featuring is Important?
Google Play featuring is important because it increases an app’s discoverability inside the Google Play Store for users who are organically exploring for the next best apps. Getting featured gives a significant visibility boost, resulting in more eyes on the app (with the potential to reach two billion active Android devices) which results in an increase of traffic to a product page. By being featured an app will see a jump in engagement, popularity, usage, number of installs, revenue, and a buzz around the brand. Ultimately, featuring = growth.
Not to mention that by being featured in a placement on one of the curated lists brings real kudos to an app, signifying its integrity and value; Google Play is unlikely to feature an app to its audience that under performs or risks their reputation.
