Mobile User Acquisition & Monetization Glossary

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A/B testing statistics refers to the statistical model used in the conduction of an A/B test.
What is an Ad Exchange? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Ad Impression? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Ad Mediation? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Ad Network? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Ad Revenue? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Ad Server? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Ad Unit? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Clip Active Devices? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Clip Card Views? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Clip Card Views (Unique)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Clip Crashes? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Clip Installations? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Clip Sessions? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Conversion Rates? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Influencer marketing is the practice of using influencers from an app’s industry or category in order to promote and bring traffic to an app/game.
App install rates are the percentage of users that decide to install an app after visiting an App Store or Google Play product page.
What are App Retention Rates? Get the full definition and learn more about new iOS 15 features and capabilities.
Every app has a megabyte size which determines the amount of storage it requires in order to run on on users’ devices
App Store A/B testing is the science of running an experiment on elements inside a product page on the app stores in order to compare two or more variants.
App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize, to advertise an app or game and generate more visitors.
What are App Store Analytics: Active in Last 30 Days? Get the full definition and learn more about new iOS 15 features and capabilities.
What is App Store Analytics: App Download Date? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: App Referrer? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Store Analytics: App Store Active Devices? Get the full definition and learn more about new iOS 15 features and capabilities.
What are App Store Analytics: App Store Crashes? Get the full definition and learn more about new iOS 15 features and capabilities.
What are App Store Analytics: App Store Deletions? Get the full definition and learn more about new iOS 15 features and capabilities.
What are App Store Analytics: App Store Sessions? Get the full definition and learn more about new iOS 15 features and capabilities.
What is App Store Analytics: App Version? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: Campaign? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: Device? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Store Analytics: Installations? Get the full definition and learn more about new iOS 15 features and capabilities.
What is App Store Analytics: Page Type? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: Platform Version? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Store Analytics: Pre Orders? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: Product Page? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: Purchasable Item? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: Region? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: Source Type? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Store Analytics: Standard Downloads? Get the full definition and learn more about new iOS 15 features and capabilities.
What is App Store Analytics: Territory? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is App Store Analytics: Web Referrer? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Keyword optimization is the ongoing process of measuring and improving the impact of keywords on an app’s ranking and search traffic.
The app description is a text paragraph explaining to users about the app or game.
App Store app referral is a traffic source that includes visitors that come to an app store listing via apps (not from the web).
App Store audience testing is the practice of testing different segments of an audience and measuring how they respond to app store marketing creatives.
App Store behavior is the science of understanding how users engage with app store pages.
App Store Browse is an organic traffic source which includes all visitors that arrived to an app while browsing Top Charts, Category Charts, the Today tab or Featuring placements.
Apps are listed and categorized according to the requirements a user needs them.
App conversion rate = total conversions/app store impressions OR app store product page views.
App store creatives are all the visual elements that appear on an App Store or Google Play product page.
App Store culturalization is the practice of changing an app’s product page to be in line textually and visually with the region’s unique nuances and values.
Description read rate is the percentage of users that tap to read more of the description on a product page, past the text that shows at a first impression.
App Store featuring is the process whereby App Store editors feature an app in one of a few placement locations within the App Store.
What are App Store First Time Downloads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
The app store icon is the only creative element that appears throughout the user journey in the app stores.
What are App Store Impressions? Get the full definition and learn more about the mobile growth realm.
What are App Store Impressions (Unique Devices)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Store In-App Purchases? Get the full definition and learn more about new iOS 15 features and capabilities.
App Store keywords are standalone words or those that form part of a phrase, which are entered as search queries in order to locate an app or game.
A keywords research is the process of gathering information to help a mobile marketer decide which keywords to add to an app listing’s metadata.
App Store localization is the practice of adapting and localizing the elements that a user sees on an app’s product page into a target language.
App store optimization, or ASO for short, is the science of improving the performance of an app store listing.
The App Store page scroll rate is the percentage of users that scroll down an App Store product page in the direction of the reviews section.
What are App Store Paying Users? Get the full definition and learn more about new iOS 15 features and capabilities.
App Store personalization is Apple’s process in surfacing the most relevant apps to individual users at the most relevant time.
App Store pre-launch is a phase in marketing directly before the launch of a new game or app.
What are App Store Pre-Orders? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
The App Store promo video is a short video that appears on both the App Store product page and within search results.
What are App Store Proceeds? Get the full definition and learn more about the app store's features and capabilities.
The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.
What are App Store Product Page Views? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are App Store Product Page Views (Unique Devices)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
If an app’s discoverability is low, this will result in fewer impressions and limited growth.
In the App Store, each app gets a rating of 0.0-5 which is based on users’ opinions.
What are App Store Redownloads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
A review engagement rate is the percentage of users who actually engage with the reviews on an app or game’s product page.
In the App Store, reviews are presented in the review gallery below-the-fold. This means that only about 20%-25% of users are exposed to it.
What are App Store Sales? Get the full definition and learn more about new iOS 15 features and capabilities.
Screenshot view rate is the percentage of users that view each screenshot in the gallery section of an app’s product page.
App Store screenshots are the main visual element within the App Store product page.
App Store Search is an organic traffic source that includes all users who find an app after searching for a query or keyword in the search tab in the App Store.
App Store seasonality is the process of updating an app’s product page to coincide with seasonal events/public holidays.
The app store subtitle is an element all users view in their journey to install an app.
App Store Test Hypotheses are solid intentions that will be either proven or disproven at the end of an A/B testing period.
App store test traffic is a sample group of users being sent to a replicated app store test which is a statistically representative sample of the traffic an app will target outside the test.
The app store title is the name of a mobile app or game as it appears throughout the app stores on all different placements.
What are App Store Total Downloads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
An update is a newer version of the app than the one that’s available to download in the App Store.
Video watch rate is the percentage of users that start watching a video on a product page.
App Store web referral is a traffic source which includes all visitors that arrive at an app listing from an external source (mobile web), most commonly the iOS Safari browser.
App Store Connect is the platform that Apple provides to app developers to publish and to track their app’s performance on the App Store.
Apple Arcade is a paid mobile game subscription service on the App Store that allows users to sign up and enjoy high-quality games straight from a separate tab.
Apple search ads (ASA) are paid adverts located at the top of the search results page on the iOS App Store.
What are Apple’s Custom Product Pages? Get the full definition and learn more about the new iOS 15 feature.
Apple's new feature will allow developers to test their default App Store Product Page with three different variations and against the control.
What is ARPU (Average Revenue Per User)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Attribution is the science of attributing a user to its source.
What is ARPDAU (Average Revenue Per Daily Active User)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is ARPDAU (Average Revenue Per Daily Active User)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is ARPPU (Average Revenue Per Paying User)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is an Banner Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is an Casual Games? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Churn Rate? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Cost Per Action (CPA)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is CPC (Cost Per Click)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Cost Per Completed View (CPCV)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Cost Per Engagement (CPE)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Cost per install (CPI) is the term that describes the pricing model of mobile user acquisition (UA) efforts to drive installations.
What is Cost Per Mille (CPM)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Cost Per View (CPV)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Cross Promotion? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is CTR (Click Through Rate)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is DAU (Daily Active Users)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Decisive users are visitors that upon landing on an App Store or Google Play Store product page make minimal engagement before deciding to install or drop.
What is Deep Linking? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is eCPM (Effective Cost Per Mille)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Explorative users are visitors that upon landing on a store page explore the content that’s presented to them before making the decision to install or drop.
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What are Game Bundles? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Game Technology? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is GAID (Google Advertising ID)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Google Play creatives are all the visual elements that appear in a Google Play product page.
Google Play Developer Console is the platform that Google provides for Google Play and Android developers to publish and monitor their app’s performance in the Google Play store.
Google Play Store listing experiments or GEx, is the A/B testing functionality provided by Google.
Google Play Explore is an organic traffic source that includes all visitors arriving at an app listing while exploring and navigating.
Google Play Featuring refers to an app being ‘featured’ on the Google Play Store in one of a number of different types of featured apps lists.
Google Play keywords are single words or part of phrases that a user uses to search for an android app or game.
The Google Play long description is a full paragraph of text describing an app or game that appears on a product page.
Google Play Pass is a paid for subscription service that provides access to high-quality, curated games without ads and in-app purchases.
The process of personalizing the Google Play experience for each user, surfacing apps that are relevant to them based on a variety of metrics.
Google Play Points are part of an award system whereby Google Play users earn points on their regular behavior in the Google Play store.
The Google Play product page is the landing page for a mobile app or game distributed and published on the Google Play store.
Google Play ranking is a crucial element to an app’s visibility and audience impressions which is why the industry and ASO teams look to it as a priority when strategizing.
Google Play Search is an organic traffic source that includes all users who find an app after searching for a query or keyword in the search bar in the Play Store.
The Google Play short description is a sentence that’ll appear in the first impression of your Google Play product page below the screenshot.
Google Play third-party referrals refer to traffic sourced by users that open a link, that takes them straight to the product page in Google Play.
What is a Growth Loop? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is Apple's Identifier for Advertisers (IDFA)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is In-App Advertising? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is In-App Bidding? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
In-app events (IAE) are live events that happen inside iOS apps. There are plenty of options available to you: game competitions, movie premiers, livestream experiences and more.
What are Installs Per Mille (IPM)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Interactive Advertising? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Interstitial Ad? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is K-Factor? Get the full definition and learn more about the app mobile growth realm with Chartboost's glossary.
App Keyword localization is the process of implementing translated and localized keywords/creatives located in the metadata of an app’s product page.
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What is Mobile Ad Fraud? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Mobile Ad Viewability? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Mobile App Ads? Mobile app ads are exactly what they sound like: advertisements that appear in mobile apps. Developers can drive revenue from their apps by allowing marketers to advertise products and/or services to their app’s user base. To take advantage of mobile app advertising, developers typically partner with mediation platforms, which use…
What is Mobile App Growth? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Mobile App Monetization? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Mobile App Onboarding? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Mobile App Retention? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Mobile Attribution Manipulation? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Mobile Attribution Window? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Mobile Bid Adjustments? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Mobile Delivery Platform? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Mobile Game Business Model? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Mobile Game Marketing? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is an Mobile Game Monetization? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile growth is the science of growing and gaining ground in reaching and retaining users in the App Store or Google Play.
What is Mobile Lifetime Value (LTV)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Monthly Active Users (MAU)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What are Native Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is OEM Advertising? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Offerwall Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Offline mobile app marketing is the practice of using non-digital advertising and marketing to drive traffic to an app’s page in the App Store or Google Play.
What are Organic Installs? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Organic app user acquisition (UA) is the science of leveraging a set of marketing initiatives to drive organic app installs.
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Paid app user acquisition is the process of paying to advertise an app or game on UA channels in efforts to drive relevant traffic to an app store and convert new users.
What is Pay Per Install? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Performance Marketing? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Playable Mobile Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Post-Install Event? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
A pre/post App Store test is the practise of testing a creative asset and measuring its impact on mobile marketing and growth KPIs before placement and after.
What are Preloaded Apps? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Proceeds Per Paying Users? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is Product Page Conversion Rate? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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Re-engagement is the marketing strategy that targets and entices users who are no longer engaged in an app when once they were via a campaign, usually of the ad variety.
What is Real-Time Bidding (RTB)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
A replicated App Store page is a tool that third-party A/B testing platforms use to replicate an App Store or Google Play environment in order to understand on-page behavior and run A/B tests.
What is ROAS (Return on Ad Spend)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Rewarded Video Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What are Sales Per Paying User? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Sessions Per Active Device? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
SKAdNetwork is a privacy-centric API that was designed to help App Store advertisers measure ad performance while limiting their access to users' private information.
What is a Soft Launch? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Software Development Kit (SDK)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Supply Side Platform (SSP)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is User Acquisition for Mobile Apps? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is User Segmentation? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What is View Through Attribution? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.