What is App Influencer Marketing
Influencer marketing is the practice of using influencers (either of social media popularity or thought leaders) from an app’s industry or category in order to promote and bring traffic to an app/game. Influencers would likely have a sizable following that relates to the audience demographic an app developer/marketer is looking to tap into. Ultimately, an influencer’s recommendations can bring significant traffic.
Influencer marketing is often synonymous with young Generation Z types and it can be, but it can also be a well-respected leader in their field of work who has a large social media following also.
Why App Influencer Marketing is Important
Influencer marketing is a new channel to increase growth and find new audiences which is an important lever for user acquisition (UA) teams to pull. This type of marketing breaks existing circles of audiences that surround the topic of a game / app.
A Youtube or Instagram influencer that has millions of followers can partner up with an app / game to market it by highlighting and promoting specific content. Exposing their entire audience to a product can result in an increase in organic traffic (branded and keyword search) and installs.
