What is In-App Bidding?
In-app bidding is an advertising method, in which mobile publishers pit marketers against one another via real-time auctions. As marketers attempt to outbid each other for available ad space, the money publishers earn goes up, making in-app bidding a lucrative endeavor.
What is In-App Header Bidding?
Modern in-app bidding is based on header bidding, a desktop technology that hit the scene in 2015. Because of this, you may stumble across the term “in-app header bidding”.
Before “in-app header bidding” was available on mobile platforms, advertisers and publishers engaged in a different kind of in-app bidding, known as the “waterfall” method. With waterfall bidding, publishers were forced to rely on historical performance data to determine which advertisers they would give impressions to. This reduced competition and, therefore, the amount of revenue that publishers could earn from their in-app advertising efforts.
Benefits of In-App Bidding
In-app bidding is beneficial to both advertisers and publishers. Advertisers have access to more ad inventory and publishers, as previously mentioned, can increase revenue.
