LoopMe acquires Chartboost from Zynga, accelerating its mission to power brand advertising across the digital ecosystem.

Ad impression

What is an Ad Impression? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
See all terms
Guides Webinars Blog Podcast Reports Newsletter

Chartboost Libary

Guides Webinars Blog Podcast Reports Newsletter

What is an Ad Impression?

The “ad impression” metric represents the number of times an ad is displayed. If, for example, your ad is shown 100 times within 25 different apps over a seven-day period, your ad will have received 100 ad impressions within the specified timeframe.

Ad Impressions vs. Ad Clicks

It’s important to note the difference between ad impressions and ad clicks. As stated above, the “ad impression” metric represents the number of times an ad is shown. The “ad click” metric, on the other hand, represents the number of times an ad is clicked on.

Publishers are paid for every 1,000 ad impressions they generate for advertisers. This figure is measured by “effective cost per mille” metric, better known as eCPM.

Subscribe to the newsletter

the ASO industry relies on to stay on top of their craft

Navigate between the letters to explore additional glossary terms
a b c d e
f
g
h
i
j
k
l
m n o p
q
r s
t
u v
w
x
y
z

Related resources

6 tips to ensure your mobile ad monetization compliance | Chartboost Academy How to prioritize player experience with data and analytics | Chartboost Academy Ad monetization strategy for better mobile game performance | Chartboost Academy

Related Resources

Monetization

Mediation SDK 5.0, your trusted partner to scale ad revenue
Chartboost is excited to announce some major new features to our Mediation! We’re offering the greatest level of transparency and control yet with an open-source Mediation SDK and a flexible SDK architecture that allows you to increase stability and efficiency. Feature 1: Flexible SDK architecture We often hear from developers that they value flexible, stable,…
October 26 · Chartboost · 4 Min read
User Acquisition

Audience segmentation 101: The mobile game developer’s guide 
Audience segmentation can be a game-changer. From defining user personas to crafting personalized experiences and prioritizing user privacy, this comprehensive guide can help you elevate your mobile game advertising strategy. Uncover the secrets to improved targeting precision, enhanced audience engagement, and a better ROI.
October 26 · Nick Schultz · 7 Min read
Monetization

Funnel metrics: Optimizing your mobile game at every stage
Explore the nuances of game performance optimization by delving into stages that unveil user behavior, retention dynamics, and monetization strategies.
October 26 · Nick Schultz · 7 Min read