What is App Store Review Engagement Rate
A review engagement rate is the percentage of users who actually engage with the reviews on an app or game’s product page. This group of users engage by tapping on the reviews to read and scroll between them.
Why App Store Review Engagement Rate is Important
From the data Storemaven has collected from 500M unique user sessions, the review engagement rate is low. The number of users that are exposed to the reviews having scrolled down the page to find them is less than 15%. Less than 1% actually engage by tapping to read a review and even fewer scroll through them, a very low number of 0.08-0.21%.
Review engagement rates are important in understanding the impact reviews have on the user journey and knowing whether users take reviews into consideration when deciding whether or not to install. The data shows that they don’t have much of an impact on user install behavior for the vast majority of users, other elements on the page are more relevant to users when making their decision.
Reviews are user-generated content which, in the app stores, usually prove beneficial largely if they’re positive. Data shows that users react positively to ‘social-proof’ (e.g., best app of the year, recommended by experts, etc) and human activity, unfortunately very little of them in the App Store or Google Play are seen or read.
This is part of the reason why certain ASO managers use the screenshots in the first impression to highlight social proof.
