Casual games
What is an Casual Games? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Churn rate
What is Churn Rate? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Cost per action (CPA)
What is Cost Per Action (CPA)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Cost per click (CPC)
What is CPC (Cost Per Click)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Cost per completed view (CPCV)
What is Cost Per Completed View (CPCV)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Cost per engagement (CPE)
What is Cost Per Engagement (CPE)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Cost per Install
Cost per install (CPI) is the term that describes the pricing model of mobile user acquisition (UA) efforts to drive installations.
Cost per mille (CPM)
What is Cost Per Mille (CPM)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Cost per view (CPV)
What is Cost Per View (CPV)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Cross promotion
What is Cross Promotion? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
CTR (Click Through Rate)
What is CTR (Click Through Rate)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
