What are Casual Games?
A casual game is a game that users engage with on their mobile devices. These games often have simple rules and short sessions, which make them easy to play.
The “Casual Games” genre can be broken down into several categories, including match-3 games, endless runners, trivia challenges, puzzle games, adventures, and even card games.
Some of the most popular casual games of all time include:
- Candy Crush
- Temple Run
- Fruit Ninja
- My Talking Tom
- Homescapes
- Angry Birds
Casual Games Monetization Strategies
Casual games often deploy a range of monetization strategies, though the most common strategy is the free-to-play model. Once a casual game hooks a user, it makes money by offering in-app purchases and displaying in-app advertisements.
