Mobile ad fraud
What is Mobile Ad Fraud? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile ad viewability
What is Mobile Ad Viewability? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile app advertising
What are Mobile App Ads? Mobile app ads are exactly what they sound like: advertisements that appear in mobile apps. Developers can drive revenue from their apps by allowing marketers to advertise products and/or services to their app’s user base. To take advantage of mobile app advertising, developers typically partner with mediation platforms, which use…
Mobile app growth
What is Mobile App Growth? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile app monetization
What is Mobile App Monetization? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile app onboarding
What is Mobile App Onboarding? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile app retention
What is Mobile App Retention? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile attribution manipulation
What is Mobile Attribution Manipulation? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile attribution window
What is a Mobile Attribution Window? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile bid adjustment
What are Mobile Bid Adjustments? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile delivery platform
What is a Mobile Delivery Platform? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile game business model
What is a Mobile Game Business Model? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile game marketing
What is Mobile Game Marketing? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile game monetization
What is an Mobile Game Monetization? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Mobile growth
Mobile growth is the science of growing and gaining ground in reaching and retaining users in the App Store or Google Play.
Mobile lifetime value (LTV)
What is Mobile Lifetime Value (LTV)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Monthly active users (MAU)
What is Monthly Active Users (MAU)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
