LoopMe acquires Chartboost from Zynga, accelerating its mission to power brand advertising across the digital ecosystem.

Mobile User Acquisition & Monetization Glossary

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Chartboost Libary

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What is OEM Advertising? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Offerwall Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Offline mobile app marketing is the practice of using non-digital advertising and marketing to drive traffic to an app’s page in the App Store or Google Play.
What are Organic Installs? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Organic app user acquisition (UA) is the science of leveraging a set of marketing initiatives to drive organic app installs.
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Related resources

6 tips to ensure your mobile ad monetization compliance | Chartboost Academy How to prioritize player experience with data and analytics | Chartboost Academy Ad monetization strategy for better mobile game performance | Chartboost Academy