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Rewarded video ads

What are Rewarded Video Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
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What are Rewarded Video Ads?

Rewarded video ads are a type of ad unit, in which users are offered something valuable in exchange for their viewership. Basically, “Watch this ad and get something cool in return.”

The value offered by rewarded video ads can range from in-app currency, an extra life, a free hint, access to locked features, coupons, or anything else that a user will find enticing.

Benefits of Rewarded Video Ads

Rewarded video ads are beneficial to advertisers, publishers, and users. Advertisers can use them to boost viewability and click through rates. Publishers are able to provide a better ad experience to users. And users get free stuff in exchange for 15 -30 seconds of their time.

Rewarded Video Ads Revenue

People often ask, “How much do rewarded video ads pay to publishers?” It depends… But in the U.S. the average rewarded video ad generates $9 – $17 per 1,000 impressions.

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