LoopMe acquires Chartboost from Zynga, accelerating its mission to power brand advertising across the digital ecosystem.

Mobile User Acquisition & Monetization Glossary

Chartboost Libary

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What are Sales Per Paying User? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What are Sessions Per Active Device? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
SKAdNetwork is a privacy-centric API that was designed to help App Store advertisers measure ad performance while limiting their access to users' private information.
What is a Soft Launch? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Software Development Kit (SDK)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
What is a Supply Side Platform (SSP)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.